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Product Line Manager Job Description

Veethi Telang
This story focuses on the product line manager job description, which is perhaps, the most important job in a production company.
Isn't it spell-binding to see how a product line manager knows all the bits and nuances of a particular product? From manufacturing to launch, sales to enhancements, he's responsible for keeping the product rolling off the assembly line. Well, that's a fluttering peek of the job description of a line manager.
Flawless explanations, perfect planning, and coordination of the firm's production line, and successful execution of all the strategies ... there isn't a scarceness of responsibilities that a manager of a production line is to perform.
Throughout this write-up, we're going to be gaining insight with regards to exactly what is the job profile, duties, pay scale, and career prospects for a product line manager. Job description of the same makes up for an interesting read for all management aspirants.

Job Profile

The role of a product line manager is fairly extensive. He is supposed to articulate the distinctive competence of the product line's unique advantage, and devise management strategies accordingly.
What's more, it is his responsibility to perform not only qualitative, but quantitative research as well regarding the management, trends, productivity, sales, and profitability.
All in all, he's responsible for the technical welfare of company's product line by assessing the ongoing technology that depicts all the features of the line to ensure improved sales.
He interfaces with the industry by means of many product managers working under him, and ensures that the product line is appropriately communicated to the market. Based on feedback from the customers, he prepares a report of requirements for further decision-making and enhancements.
Enlisted below are some of the other duties and responsibilities.
  • Manages the entire product line life cycle.
  • Guides a team of sub-managers contributing to manufacturing and sales of a product line as a business unit.
  • Carries out a set of solutions and improvisation strategies to the development and marketing teams.
  • Makes a note of market requirements for both current and future product line by means of market research.
  • Supports company's production conduct by ongoing visits to potential market.
  • Analyzes partner relationships for the product line, and keeps a track of performances delivered by all production managers working under him.
It is also his duty to create products from existent ideas, thereby, fostering them with the help of his unique business management skills, creativity, and technicality. A vision beyond ordinary, and a thrust to transform it into reality ... this is what is required of this post.
If you're one of those management aspirants who savor solving market issues, and discover unique solutions to the same, product line management is the field for you. Before we conclude, here's a tad-bit of information about what makes a good manager to take charge of an entire product line.
In other words, what are the educational requirements and qualifications.

Qualifications and Requirements

To start with, every management aspirant looking forward to work in this profile is required to be adept at communicating with each and every area of a company. What's more, he's required to understand the bits and nuances of the manufacturing process, target market, and improvisation strategies.
As far as the educational requirements are concerned, an aspirant ought to have a bachelor's degree in business administration, with MBA as an added advantage. He must have a fair knowledge about the latest technology, with a couple of years of experience in total quality management.


The management of a product line's quality is not an easy job. Hence, product line managers earn fairly well when it comes to minting big bucks.
According to Indeed, the annual wage of a mediocre PLM is about USD 83,000. Many PLMs earn much more than USD 140,000 per year, depending upon the experience they have and the exposure they gain.
The field of management has to offer a myriad career opportunities to management aspirants. It's upon you to make use of them in the best possible way.